VANDOR ADDS ICONIC PAUL FRANK BRAND AND THREE NEW
PRODUCT CATEGORIES TO ITS 2014 LINEUP
Industry leader unveils more than 100 new products, biggest launch in recent history
Vandor, LLC – an industry leader in the design and marketing of licensed consumer goods – recently introduced more than 100 new products to its winter 2014 catalog with the addition of Paul Frank to its roster of pop icon licenses, and three new product categories including Tritan water bottles, hand painted collector glassware and their exclusively redesigned ceramic mugs.
In addition to the legendary licenses released just last summer including Mr. Men Little Miss. Maxine, South Park and John Deere, Vandor’s newest license, Paul Frank, will ensure their range of licensed properties continue to appeal to consumers across all generations.
Paul Frank was founded in 1997 in a Southern California beach town and quickly gained a large cult-like following. Today, the household name reaches far and wide and their millions of fans can now enjoy drinkware, tin totes, shopper totes, cookie jars and many other products with Paul Frank’s iconic Julius the monkey.
Vandor added the popular sport-style Tritan water bottles to their 2014 lineup with nine different designs, each featuring one of Vandor’s legendary licenses. The BPA-free bottles are made from high-quality durable Eastman Tritan™ copolyester, have spill-proof flip top lids and their double-walled design prevents condensation and keeps drinks cold.
Hand painted collector glasses designed by renowned glass artist Adrian Villanueva also debut in this year’s catalog. The truly one-of-a-kind pieces use a multi-dimensional ReverzArt™ technique which uses no paint on the inside of the glass, and are available in five different designs.
Vandor also released a newly redesigned 12 oz. ceramic mug featuring an exclusive new shape. Like their standard ceramic mugs, they are microwave and dishwasher safe, and come in more than 16 different designs.
“Vandor is thrilled to be offering our customers more than 100 exciting new products to our already vast lineup,” said Tom Russo, CEO of Vandor. “With the addition of the iconic Paul Frank and our new product categories, the 2014 catalog will make certain Vandor continues to provide unique products that make a special connection with a variety of fans of all ages.”
In addition to Vandor’s new products, the company highlighted key 2014 events featuring their pop icon licenses, including the expansion of their Marvel lineup with 29 new items and new characters, and a year-long “Beatlemania” campaign to celebrate the 50th anniversary of The Beatles coming to America and the beginning of the British Invasion.
“By tapping into major movie releases and anniversary years in 2014 for properties such as Marvel Comics, Transformers, The Beatles and Hello Kitty, our new products and marketing initiatives are tailor-made to provide profitable growth opportunities for our retail customers,” said Russo.